If you have any ambitions of growing a successful business, you can bet your bottom dollar that an effective content strategy will take you from an average standpoint and launch you into the stratosphere of success. Sounds good? So what is it? Well, the basic definition is “planning for the creation, delivery, and governance of useful, usable content.”
Another term for content strategy that helps us further understand the concept is ‘contextual marketing’ referring to a marketing model in which people are served with specified advertising based on terms they actively search for. Let us breakdown 5 reasons why this specific content is so important when growing business.
Firstly, a content strategy will ensure you establish a strong brand identity. In this day and age where the markets are hyper saturated with a plethora of businesses that are vying for attention from the wider audience, it is extremely important to stand out from the crowd. Content strategy enhances the unique identity of a business and they work hand in hand. If you are trying to show the world you are different from the rest and have your own identity, a specific strategy needs to be put in place to highlight how exactly you are different and why a customer should prefer you over the rest. There is no better way than a sound content strategy.
Secondly, content strategy is simply cheaper than traditional marketing. According to strategist Neil Patel, content marketing costs 62 percent less than traditional marketing and generates about three times as many leads. This is because having a specific method of marketing levels the playing field and allows smaller businesses to compete with businesses that are much larger. Due to the pinpoint accuracy and efficiency of their operating methods.
Thirdly, content strategy is great for organic search. Meaning, when you type a phrase into Google, your search engine is trying its utmost best to bring you something relevant and relatable to the forefront. When your business creates a specific and targeted product, your search engine is A LOT more likely to recognize that your content is useful and is what the person in question is actually looking for. Therefore, guaranteeing that it will feature highly in the search results depending on the keywords you optimise your article for.
Fourthly, content strategy will generate leads and attract buyers that are ideal. The end game of all marketing is to generate leads, by attracting new customers that are interested in your product. With content strategy your business is able to attract people who may not have even decided to purchase anything yet, but the information on your website will lure them in over time. Once the customer has become familiar with your business a sound strategy will eventually result in them realizing that they are interested in your product.
Lastly a cohesive content strategy is the perfect method to keep your customers coming back for more. When your business adopts an effective process of contextual marketing, your status as an ‘expert’ in the field helps the customer set their mind with your brand. Eventually your customer base will find it absurd to not come back to your business, because you are consistently providing ‘slam-dunk’ products that fit their needs.