If you aren’t familiar with Instagram’s Shopping function, it is worth growing the platform just to see a live example. With this integration, your shop’s products can be effortlessly and seamlessly displayed on Instagram to help entice buyers and promote sales.

Setting this up will take a bit of tech savviness, but it is well worth the effort (or finding someone to do it for you) since it can get you incredible results. This feature was boasted by Instagram in March 2017 when they stated:

“When it comes to shopping, we set out to create something that was less transactional and more immersive. Something that gave people more time and space to browse and evaluate products, making mobile shopping feel just like shopping. The solution is not as simple as just adding a buy button.”

Instead of “just adding a buy button,” Instagram went all-out designing a Shopping system that would actually help you convert more of your followers into buyers, and hopefully long-term customers. With ever improving front-end design and back-end features, it is well worth getting your business page hooked into Instagram’s Shopping feature.

Back in March 2017, Instagram also wrote: “We’re also giving businesses the power to create and tag a post with products directly from their iOS mobile phone. Once a business has a product catalog connected to their account, tagging a product is as simple as tagging a person in a post.”

Today, the product tagging feature is in full-swing and many retail stores (big and small alike) are benefiting from it tremendously. It has great ease of use and is able to produce excellent results when used in conjunction with the high-quality and engaging content discussed earlier on in the guide.

Let’s face it: The results speak for themselves…

“An overwhelming majority of Lulus’ customers originally discovered our brand through word-of-mouth – either directly from a friend or through social media – and Instagram continues to be a key discovery platform for us. The development of a native and authentic shopping experience on the platform has taken discovery to the next level for customers. And it has opened a great deal of opportunity for us to engage new and existing customers; we have seen that nearly 33% of people who tap to learn more about a product visit our site through ‘Shop Now’.

  •  Noelle Sadler, VP of Marketing at Lulus

“During holiday 2016, we introduced a few quirky products (a sleep mask, for example) to celebrate the season. Our followers weren’t expecting our brand to introduce new product types, so we used shopping tags to make it more clear that they were available for sale. Our team plans on continuing to explore creative ways to celebrate our assortment with the ultimate goal of enhancing users’ experiences.”

  • Dave Gilboa, co-founder and co-CEO of Warby Parker

“While Instagram is a place for inspiration and visual wonder – there is nothing more satisfying than being able to buy that thing you love RIGHT NOW! The number of times I have found myself in a rabbit hole hunting down that pair of shoes, that beautiful chandelier, those sunglasses, rugs, flower arrangements, random gift ideas – countless!! We were thrilled to be a part of this pilot and to have our customers experience the next generation of shopping via Instagram.”

  • Jenna Lyons, President and Creative Director at J.Crew

And, of course, your business will benefit from a great number of highly detailed metrics you can use to measure your page’s own level of success. These can help you analyze your followers and what content they are most engaged with. With the Shopping feature, you can even see which product tags get the most attention and which product-related posts convert through to the most clicks and the most sales.

Since launching, Instagram has done a lot to improve this feature, and it is certainly not something your retail store should be willing to pass by without taking action. Implementing it can do wonders for your business’ success.


Your retail store has absolutely no excuse for not moving forward with the growth of your Instagram page. Whether you still need to join (go do that now) or you’re just looking for ways to further engage and grow your current following, the advice presented to you in this post will certainly help you meet your goals.

With the right mix of branding, information, and truly immersive content, you can begin growing your Instagram fan base in no time at all. With the addition of Instagram shopping, you can then begin leveraging that fan base to actually start making sales and converting your followers into loyal customers.



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If you’re looking to Build a successful Facebook ad strategy for your retail business we have a few tips to help you get started. To see how you can use Facebook ads for your retail business, check out our pillar page on how to Build a successful Facebook ad strategy for your retail business