An experienced online leader, Mark built his first website in 1993. Since then he has worked as a marketing manager, project manager, programmer, information architect, usability consultant, and copywriter. This gives him an unusually broad view of website management.
His passion is making online experiences profitable by focusing on users – in a way that measurably and demonstrably adds value to both the user and the business. Mark Holds excellent skills in online strategy, and expert tactical skills in several key channels including search, analytics, content marketing, and conversion rate optimization. Mark has been called on to speak on these at leading industry conferences, and teach in structured classroom environments for industry associations.
Mark has extensive experience in attracting and retaining top talent, having managed teams for almost 20 years.