Did you know that people watch more than 6 billion hours worth of content every month on YouTube? It’s no secret that YouTube has become the #2 ranked search engine in the world next to Google, and it’s only getting bigger.
Whether they log-on for entertainment, education, weather, news, sports, or business purposes, targeting customers through video ads is one of the most effective ways to put your brand in front of the users who matter most to your company.
It’s more effective.
Words on paper don’t mean as much as a graphic, and a photo doesn’t mean as much as a video. Video is the most effective form of advertising and has the highest engagement and click-through rates. That’s because people don’t have to take the time to read your ad or look at the description. The video starts playing right in front of them and, even more importantly, it is shown to them at a time when they are ready to engage with it.
No matter why a person is on YouTube, they came therethere to consume video content. That means that, when your ad begins playing on their screen, they are seated and ready to watch it. This is one of the many factors that makes video advertising much more effective than other forms of media.
We focus on what counts. As a business, your advertising attempts can’t just be “expenses” at the end of the year. They need to be investments. The only way to ensure that you profit from your advertising is to choose the right company who will employ the right strategy. This strategy isn’t a one-size-fits-all ordeal, it’s a custom-tailored approach made to suit your business. We specialize in researching, revising, and perfecting campaigns so that businesses can get the most out of every dollar they spend.
It Better Utilizes Your Budget
On YouTube, you can decide if you would like users to be able to skip if they aren’t engaged in the first 5 seconds, or if you would like them to watch a full 30-second ad. We can help you determine what the better option is based on your objective for the campaign and the content you would like displayed to the user.
This option, and many others, allows video advertising to more efficiently utilize your budget compared to other forms of advertising.
If you choose to go with the 5-second skip option, you won’t have to pay when someone skips your ad. You were able to put 5 seconds worth of content in front of them for free, and that is truly powerful. We realize that, and that’s why we know the importance of leverage not just the first 5 seconds, but every second of your ad in order to maximize its performance.
Our Growth Methodology
- Let’s chat
- After getting in contact, we’ll schedule a call to discuss where your business sits in the current scheme of things.
- Market ROI Analysis
- We’ll go back and analyse the industry your company operates in and how we can get the best ROI for your business. We can then fill you in on the best way to maximise your organisation’s growth.
- Once we’ve taken into account the current state of your business and thoroughly analysed the market for opportunities to maximise your ROI, we’ll provide you with our recommendations which you can take or leave.
- Compile a strategy
- By now you’ve chosen the take option, so we’ll compile a strategy that considers the market ROI Analysis, the current state of your business and our recommendations to facilitate the growth your company deserves.
- Growth in the short term is easy, but maintaining it in the long-run is the challenge. That’s where our constant evaluation of what works and what doesn’t using the latest analytics tools, will be the difference between failure and success.
Some of the Clients worked with
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